Orlando, FL – Vermeer Southeast is pleased to announce the promotion of Branden Goetsch to Vice President of Operations, recognizing his strong leadership, commitment to operational excellence, and dedication to supporting teams across the organization.

Branden joined Vermeer Southeast in 2023 as an Operations Manager, partnering closely with branch teams to strengthen execution across service, parts, and overall operational performance. He later transitioned to the Regional Manager role in late 2024, focusing on driving alignment across departments, improving the customer experience, strengthening accountability, and building leadership consistency.

“Branden has demonstrated confident resilience in every situation while maintaining a high level of employee engagement,” said Scott Coley, Chief Executive Officer of Vermeer Southeast. “He truly embodies our company culture, and we are confident his leadership will help Vermeer Southeast continue to build momentum and shine with excellence.”

“This promotion is incredibly meaningful to me, and I view it as an opportunity to serve at a higher level,” said Goetsch. “I’m grateful for the trust our leadership has placed in me, and I take seriously the responsibility to steward our people, our culture, and our performance – serving others, operating with integrity, and honoring God in the work we’ve been given.”

As Vice President of Operations, Branden will focus on continued alignment and clarity across Vermeer Southeast. As the company grows, his role will help ensure operational standards, leadership expectations, and customer experience remain consistent across all regions, supporting execution as one team with one voice.

About Vermeer Southeast: Since 1967, Vermeer Southeast has served Florida, Georgia, and Alabama with equipment, parts, and service, as well as the right productivity solutions for tree care, landscape, wood waste, recycling, pipeline, utility installation, and vacuum excavation. In 2019, Vermeer Southeast became 100% employee-owned through an employee stock ownership plan (ESOP). While the company’s corporate office is in Orlando, Vermeer Southeast operates stores throughout Florida in Boynton Beach, Clearwater, Ft Myers, Jacksonville, Miami, Orlando, and Pensacola; in Georgia at Buford, Marietta, and Savannah; and in Birmingham, Alabama. An additional location in Huntsville is set to open in 2026, further expanding their commitment to customer service.